Here are our thoughts and thinking on the latest trends.
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Can Influencers be trusted if they’re being paid or apply to be part of an exclusive club? Having lost trust in celebrity endorsements, we ask if Influencers are the solution.
A journey into the wonders of the Glamour Beauty Festival 2019, highlighting new trends to look forward to in the beauty and wellness industry
Last week Excel was home to a huge showcase of food and drink products from around the globe. We explore the food and drink trends from IFE 2019.
‘Veganuary’, zero-waste, rewear, reuse and recycle. We explore how brands are looking to appeal to the ever increasing conscious consumer
Increasingly brands are communicating in a more personalised way to engage with their customers. We explore the transformative power of personalisation in the fashion industry.
Exploring all the food and drink trends from Food Matters Live we see what we can expect in our glasses, on our plates and in our waste and recycling for 2019
Cute kids, vegetables in danger, villainous creatures, the preciousness of tradition and of course, Elton John.
As food to go is the primary focus for all UK supermarkets, we went exploring the latest trends and innovation at Lunch! an exhibition of new contemporary food to go in London. Here’s what we discovered.
Do you have a transactional or emotional connection with your customers?
Is loyalty to your brand stagnating or, worse, shrinking?
Are you struggling to secure loyalty from your customers?
Do you have multiple stakeholders with different research requests?
Do you have a limited research budget that needs delicately managing to optimise impact?
Do stakeholders need support to understand what research can and can’t do to help them?
As the number of loyalty schemes has increased, and the appeal of rewards offered to consumers has been diluted, retail loyalty schemes are no longer strong enough to drive shopper behaviour.
Consumer trends driving food and drink innovation. Our round up from Food Matters Live 2017
We’re fortunate to meet fabulous women regularly through the research we do
Winning retailers are not focusing on winning the masses, rather they’re providing a desired experience and quality engagement with a smaller number of consumers who consequently become great brand advocates.
It’s not just craft beer that’s booming – small scale producers with low barriers to entry are flooding the market, especially led by the gin revolution.
We worked with our client to understand more about the supermarket shopping experience from the kid’s perspective