Magenta are delighted to support the work of 52-Lives

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52 Lives aims to change someone’s life every week of the year and spread kindness. Every week, they share a story of someone in need, and supporters focus their help to change that person’s life. Whether it's buying wheelchairs; paying for life-saving operations; renovating playrooms in women’s refuges; or sending kind messages to children being bullied…52 Lives helps anyone going through a difficult time. 52 Lives also works with thousands of children every year as part of our School of Kindness. 

Magenta will donate £1 for every participant spoken to as part of a qualitative project.