We're a global research agency here to help you uncover consumer insights – those golden nuggets that are going to change the way you do business.
People are busy, yet we want them to give us their time with considered and informed responses to help us answer important strategic quetions. By appreciating consumers lifestyles, we design approaches that aim to fit into their lives as seamlessly as possible. This enables us to take a step in their shoes to uncover genuine, rather than rationalised, responses.
We don't sell research products. We evaluate every brief individually, considering how we can best reach out to consumers in a way they're most comfortable to open up. We work hard to draw out often implicit behaviour and get consumers to articulate on topics they may not have given too much consideration to before.
We prefer to work as an extension of our clients' teams. We're transparent at every stage, and actively encourage our clients to be as involved throughout, as much or as little as they would like to be.
Whilst we have a wealth of experience from more than15 years working in the industry, we draw on expertise when appropriate, from both within and outside of the industry including semioticians, behavioural scientists and academics.
Consumers' lives are influenced by global influences and brands have their eyes on global trends, therefore we also work globally. We're able to facilitate consumer closeness in any market and work with trusted partners to unveil local nuances.
- Media, content and technology
- Retail and shopper
- Kids and teenagers
- Brand loyalty
- New product development