Ancestry, a market leader in human DNA tests, wanted had revised their packaging and test if recent revisions to instructions better met customer needs. Additionally, ahead of launch for their new dog DNA kit. Research was needed to gather feedback on packaging and instructions. 

Recognising the need for participants to be able to touch and look at the product carefully, we conducted face-to-face focus groups to capture in-depth feedback. In addition we gathered detailed insight on expectations and reality of the packaging, doing the test and getting the results through pre and post tasks. 

The client received actionable recommendations enabling them to further develop both packaging and instructions to ensure it met customer needs.

The UKs leading sustainable deodorant brand has a competitor following in its footsteps. Not wanting to be complacent, we recruited participants to try both products over a period of a month. From ordering, to unboxing, usage and refilling, participants shared their experiences with us through digital ethnography.

Participants then came together in small group discussions to identify how the client’s product could be improved or developed in the future to ensure it is meeting consumer needs and remains the number one brand.  

As part of a review of packaging brand, our client needed to ascertain whether consumers understand the differences between products in the range, and how consumers feel about umbrella brands in relation to how they choose which healthcare product to buy.

We conducted a survey with current and future consumers in the UK.

Insight provided the client with clear evidence of consumer understanding which was presented to the industry regulator as part of the application for change.