Ask any parent and they will tell you that having to take children with you to the supermarket to do the family shop can be difficult. Kids are often strongly attracted to all the products parents say they try to avoid, such as sweets, sugary treats and heavily marketed brands.
We worked with our client, The Continuity Company (TCC) to understand more about the supermarket shopping experience from the kid’s perspective. What we learned confirmed some suspicions, but also offered some new, surprising, insight. You can read what our client learned, and watch some GoPro footage from the kids, here: