Little subjects, big insights: getting the most out of research with kids
They say never work with kids or animals, but here at Magenta, we’re experts in doing research with kids, and we love it! From exploring face painting through…
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Insights & opinion
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AI is wooly animal stripped of aces (3)
How do we measure sentience, intelligence and ultimately humanness? AI, or more accurately Language Learning Models (LLMs), can pass the Imitation Game, the test devised by Alan Turing…
Read moreHave trends lost their meaning?
Trends once meant meaningful social change: an emerging and defining collective thought, behaviour, value, or attitude. They signified a shift in society and significant consumer change. But now,…
Read moreDo words speak louder than actions?
Language is all around us. It’s the name you pick for your new product, the vocabulary you use in your latest advertising campaign, and the way your consumers…
Read moreHas AI Got What It Takes To Be A Researcher At Magenta?
Artificial intelligence (AI) tools have been making headlines for some time now, with examples like ChatGPT able to create text and have human-like conversations, and Midjourney able to…
Read moreUsing Nature To Inspire Our Approach To Diversity, Equity And Inclusion
From the beginning in 2016, Magenta set out to be different by acknowledging the ‘human-ness’ of our colleagues and understanding that each of us brings our own rich…
Read moreThe Power Of Observation: Championing The Forgotten Methodology
Watch and learn. Observation is a hugely powerful tool that allows the researcher to uncover insight into the complex and contradictory nature of human behaviour. Yet, pure observation…
Read moreIs The Metaverse Already Dead? The Birth Of ChatGPT
When Mark Zuckerberg announced the rebranding of Facebook to Meta, he presented the Metaverse as the centrepiece of his company’s future. The Metaverse was presented as a seamless…
Read moreHealthcare Charities: Providing The Human Element
Here in the UK, our healthcare professionals do an incredible job offering a range of services in very demanding and often restrictive circumstances. Consequently, this often results in…
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