Magenta Net Zero Pledge
We believe that human-driven climate change is now a problem which we as a business can not ignore. We believe that Magenta, and our industry in general, have a key role to play in the transformations of market research and society that are needed to create a sustainable future.
We commit to:
- Making our business net zero by 2026.
- Tracking and publishing our carbon emissions, working to reduce and offset those emissions and publishing these figures annually.
- Collaborating across our sector and beyond to share best practices.
- Supporting and encouraging conversations by our employees, partners and clients about environmental concerns and viewpoints. We believe we have a role in using our extensive understanding of consumer behaviour in advocating and supporting clients and partners with their sustainability agenda.
- Educating ourselves and our employees to positively impact the planet.
Last published January 2025.