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As (mostly) affordable luxuries, cosmetics can help maintain a sense of control when everything else feels uncertain. Right now, that instinct is reshaping how people buy. Although many…
Read moreWe could open with the funding gap in the charity sector, the stretched insight teams, the important questions that never get answered because the budget isn’t there. But…
Read moreIn chemistry, activation energy is the minimum energy required to initiate a reaction. Think of it as the spark that gets molecules moving toward transformation. Without it, even…
Read morePicture this: Laura’s been using the same mascara brand for fifteen years. It’s what her mother recommended, what she’s always known. But last week, she watched a TikTok…
Read moreDo you remember the Calvin Harris song ‘It was acceptable in the 80s’? This has been on ear-worm at Magenta since the end of last year, when we…
Read moreGenerations and their inevitable stereotypes have always existed – apparently all Baby Boomers are hard-working technophobes, Gen X’s independence comes from their “latchkey” childhood, Millennials want a participation…
Read moreEach year there are predictions for upcoming market research trends, but how accurate are they in reality? As we find ourselves in summer (although you wouldn’t believe it…
Read moreAt Magenta DE&I is at the heart of everything we do. We aim to create a welcoming, supportive environment for everyone. In this blog, our Associate Director Jo…
Read moreAI, Sustainability and Inclusion: a look into consumer trends that will shape 2024 2023 saw many new developments in culture and technology. Consumers around the world witnessed a…
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