Research Director

Roseann Smith

‘I’m here to make sure your insight doesn’t sit on a shelf. I’ll work with you every step of the way to turn it into something that truly resonates and drives change.’

Roseann Smith

Roseann has been fully immersed in the world of market research since 1995, when a psychology degree set her off on a career she’s never looked back from. With experience on both the client and agency sides, she brings a rich breadth of knowledge across mixed methods and a wide range of sectors.

At Magenta, Roseann is our specialist in charity, children and youth research, work that demands both sensitivity and rigour, and that she brings both to in equal measure. Alongside her research practice, she’s developed a deep passion for bringing insight to life through videography and film, turning findings into something people don’t just understand but genuinely feel.

Roseann believes research should do more than fill a report. It should make a difference.

What clients say

‘The impact on our business, internally and externally, has been phenomenal.’

Global Insight Director, TCC Global

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