At Magenta, Jo leads the LENS team, applying discourse analysis to uncover the words and images that truly communicate with audiences. But her contribution goes well beyond a specialism. Jo brings an academic rigour and intellectual restlessness to everything she does, pushing research further, grounding it in strong evidence, and finding the human story inside even the most functional brief. Her work has won awards for turning dry questions into emotion-driven narratives that move people.
Associate Director
Dr Jo Meredith
‘The smallest change in how you communicate can make the biggest difference.’
Jo began her career as an academic, specialising in social psychology and discourse analysis. A mid-career leap brought her to market research and to Magenta, and she’s embraced both wholeheartedly ever since.
What clients say
‘The impact on our business, internally and externally, has been phenomenal.’
Global Insight Director, TCC Global
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