Activating Consumers – Is It A Matter of Chemistry?
In chemistry, activation energy is the minimum energy required to initiate a reaction. Think of it as the spark that gets molecules moving toward transformation. Without it, even…
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Telling a new story of customer loyalty
Picture this: Laura’s been using the same mascara brand for fifteen years. It’s what her mother recommended, what she’s always known. But last week, she watched a TikTok…
Here’s why media companies need to treat fan communities as their real stars
Do you remember the Calvin Harris song ‘It was acceptable in the 80s’? This has been on ear-worm at Magenta since the end of last year, when we…
Beyond the screen: the multifaceted world of Gen Alpha
Generations and their inevitable stereotypes have always existed – apparently all Baby Boomers are hard-working technophobes, Gen X’s independence comes from their “latchkey” childhood, Millennials want a participation…
2024 Trends Revisited: AI, Brand Loyalty, and Storytelling in the Real World?
Each year there are predictions for upcoming market research trends, but how accurate are they in reality? As we find ourselves in summer (although you wouldn’t believe it…
It’s the small things that matter: creating an inclusive workplace culture for parents and carers
At Magenta DE&I is at the heart of everything we do. We aim to create a welcoming, supportive environment for everyone. In this blog, our Associate Director Jo…
AI Takeover: 2024 Belongs to Artificial Intelligence
AI, Sustainability and Inclusion: a look into consumer trends that will shape 2024 2023 saw many new developments in culture and technology. Consumers around the world witnessed a…
Little subjects, big insights: getting the most out of research with kids
They say never work with kids or animals, but here at Magenta, we’re experts in doing research with kids, and we love it! From exploring face painting through…
AI is wooly animal stripped of aces (3)
How do we measure sentience, intelligence and ultimately humanness? AI, or more accurately Language Learning Models (LLMs), can pass the Imitation Game, the test devised by Alan Turing…